What do Promotional Merchandise Distributors have in common with Travel Agents and Mortgage Brokers?

Last summer I booked a holiday. Flights, hotel, transfers, the works. And I did what most people do – I spent hours scrolling, comparing prices, reading hotel reviews that ranged from “best place on earth” to “found a toenail in my soup”.

Promo That Persuades: The Hidden Power of Branded Merchandise

What do a red baseball cap, a simple T-shirt, and a cork torch keyring have in common? They’re not just items—they’re tools of persuasion.

Screen print? Emboss? Engrave? Here’s how to get it right (and avoid a branding disaster).

hoosing your branded products is the fun bit. You pick the product, get excited about the colours, imagine it in your customer’s hands… Then comes the less glamorous – but very important bit: